THE NICHE PODCAST PLAYBOOK
Your Complete Guide to Starting, Growing & Monetising a Podcast that Builds Your Brand
Podcasting is one of the most powerful ways to build authority, create deep relationships with your audience, and generate leads for your business. But knowing where to start – and how to keep going – can feel overwhelming.
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That’s why we created The Niche Podcast Playbook – a step-by-step guide that walks you through every stage of podcasting, from idea to monetisation.
Who This Playbook is For
Whether you’re:
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A business owner wanting to build trust and authority
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A marketer looking for a scalable content engine
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A thought leader ready to share your expertise
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Or a passionate creator wanting to make an impact
This playbook will give you the clarity, structure, and confidence to launch and grow a podcast that works as part of your wider business strategy.
FULL 23-CHAPTER E-BOOK
Comprehensive, yet easy to follow
PRACTICAL TIPS
Discover practical tips and techniques for optimising your podcast content and engaging your target audience effectively.
EXPERT KNOWLEDGE
Benefit from expert knowledge and industry insights that will empower you to elevate your skills and achieve your goals.
GROWTH & PROMOTION FRAMEWORKS
Proven systems to increase reach.
CHECKLISTS & WORKSHEETS
Helping you to plan your podcast episodes, brand, and launch strategy
TECH RECOMMENDATIONS
Equipment and software recommendations that actually work.
What You'll Learn
Inside 23 expertly crafted chapters, you’ll discover:
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The Power of Podcasting for Your Business – Why audio is still the most intimate and trusted marketing channel.
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Defining Your Purpose and Goals – Build a podcast that supports your bigger business vision.
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Choosing Your Niche and Target Audience – Get crystal-clear on who you serve and what they want to hear.
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Crafting Your Podcast Brand and Format – Stand out with a clear style, tone, and personality.
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Planning Episodes and Content Strategy – Never run out of ideas or lose direction.
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Recording and Editing High-Quality Audio – Make your show sound professional from day one.
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Launch Strategy & Growth Systems – Hit the charts, build momentum, and grow consistently.
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Promotion, Partnerships, and Monetisation – Turn listeners into loyal customers and revenue streams.
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Analytics, Feedback & Iteration – Refine what works and scale what matters.
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Case Studies & Success Stories – Learn from real examples like Dentology and other niche podcasts.
And much more – including advanced tips, future trends, and the mindset shifts you need to stay motivated.
